In today’s digital world, customers expect to have a seamless and secure experience across all touchpoints. As a result, organizations are increasingly investing in customer identity and access management CIAM gartner solutions to meet these expectations.
CIAM gartner
Gartner, a leading research and advisory firm, has identified the following as the top trends in CIAM for 2023:
- **The rise of single sign-on (SSO): SSO is a key component of CIAM, and it is becoming increasingly important as organizations adopt a multi-cloud environment. SSO allows customers to use a single set of credentials to access multiple applications and services.
- **The growing importance of multi-factor authentication (MFA): MFA adds an additional layer of security to the authentication process by requiring users to provide two or more factors of authentication, such as a password and a code sent to their mobile device. MFA can help to protect against unauthorized access, even if a password is compromised.
- **The increasing use of artificial intelligence (AI): AI is being used in a variety of ways to improve CIAM, such as for fraud detection, user behavior analysis, and personalized recommendations.
- **The need for a more integrated approach to CIAM: CIAM solutions are becoming more complex, and organizations need to adopt a more integrated approach to manage them effectively. This includes integrating CIAM with other security solutions, such as data loss prevention (DLP) and identity and access management (IAM).
The rise of SSO
SSO is a key component of CIAM because it makes it easier for customers to access multiple applications and services. SSO can help to improve the customer experience by reducing the number of passwords that customers need to remember. It can also help to improve security by reducing the risk of password reuse.
The growing importance of MFA
MFA is another key component of CIAM that can help to improve security. MFA adds an additional layer of security to the authentication process by requiring users to provide two or more factors of authentication. This can help to protect against unauthorized access, even if a password is compromised.
The increasing use of AI
AI is being used in a variety of ways to improve CIAM. For example, AI can be used for fraud detection to identify and prevent fraudulent activity. AI can also be used for user behavior analysis to identify and respond to suspicious behavior. Additionally, AI can be used for personalized recommendations to provide customers with more relevant and engaging experiences.
The need for a more integrated approach to CIAM
CIAM solutions are becoming more complex, and organizations need to adopt a more integrated approach to manage them effectively. This includes integrating CIAM with other security solutions, such as DLP and IAM. By integrating these solutions, organizations can improve their security posture and reduce the risk of data breaches.
Conclusion
CIAM is a critical component of any organization’s security and compliance strategy. By investing in CIAM solutions, organizations can improve the security of their customer data, prevent fraud, and improve the customer experience.
Read also: Ciam: What Is Customer Identity And Access Management?
